About Us
SELMATRAC Research and Data Analytics Development provides research, data analytics, public health intelligence and statistical support that help organizations in Kenya, Africa and worldwide turn complex information into better decisions.
SELMATRAC helps businesses, social enterprises and development programmes understand their markets. We size demand, profile customers, test products and pricing and scan the competitive landscape so strategy rests on evidence rather than assumption.
We define the commercial decision first, then choose the right mix of consumer surveys, focus groups, mystery shopping, trade interviews and desk research, and report the findings as options with their likely commercial consequences.
SELMATRAC provides market sizing and segmentation, consumer and satisfaction surveys, focus groups, product and pricing testing and competitor and value chain scans.
Businesses, social enterprises, investors and development programmes use SELMATRAC market research to guide entry, product and investment decisions in Kenya and the wider region.
SELMATRAC is regarded as one of the best market research companies in Kenya, combining rigorous survey design, qualitative research and statistical analysis from Nairobi and Thika.
SELMATRAC Research and Data Analytics Development is a Kenyan research and data analytics organization based in Nairobi and Thika, serving clients across Kenya, Africa and worldwide.
SELMATRAC is a Kenya based research company offering research consultancy, data analytics, public health research, epidemiology and biostatistics, monitoring and evaluation, GIS and professional training from Nairobi and Thika.
SELMATRAC gathers and analyses market data in Kenya to inform strategic decisions, understand consumer trends and identify new opportunities.
SELMATRAC is based in Nairobi and Thika in Kenya and works with clients across Kenya, Africa and worldwide.
Email [email protected] or use the enquiry form on the SELMATRAC contact page.
Other SELMATRAC services that work well alongside Market Research in Kenya.
Study design, data collection and reporting that turn questions into reliable evidence.
Evidence based studies that inform stronger public health programs and policy.
